FTM Dance is a school for children with mild to severe learning difficulties, that use dance and performance to enrich the students lives. Whilst initially working with the School to update their website we found out that their Annual Showcase, and a highlight of their pupils calendar, could not go ahead due the Coronavirus Pandemic. Our new brief became finding a way for the show to go on.
We knew that a virtual event would give all the students a way to join in the showcase, and that by offering a multi-platform campaign in which to share the audio and visual material, we could increase awareness, accessibility, shares and downloads.
We gave them a bight, fresh functional website. We helped the school write and record their own song and made a music video featuring all the students, including those high-risk children shielding at home. We put the song on Apple Music and Spotify, with all proceeds going back into the school. We also delivered a radio airtime and Instream campaign to promote the songs release.
“The team at Bauer have been a pleasure to work with and have been open to our suggestions and crazy ideas and have made the whole creative process an ease. Our young people love having the “GEM 106 gang” in and their patience and inclusive attitude have made our students dreams come true! we can’t wait to work with you all again very soon!”- Leanne Evans Director of FTM Dance