The Brief
Plan a long term creative strategy that would help strengthen the school’s ‘brand’ fame, drive awareness and consideration among the target audience, and grow enrolment numbers YOY from nursery age up.
The Insight
School is the first chapter of a much longer story for children, and everything they do there is about preparing them for life after school ends. Making that experience safe, special, memorable and valuable are key motivations for all involved.
The Solution
Their stories start here. We told the personal stories of key stakeholders within the school – the pupils, parents and teachers. We created all copy, radio, film, design and music production – including a joyous cover of American Author’s ‘Best Day Of My Life’, recordedby pupils and staff.
We spent 3 days on campus interviewing over 20 pupils, staff members and parents to capture authentic perspectives from across the school.We wanted to capture real, unscripted insight into a ‘day in the life’ at The Academy.
The Testimonial
“We think it looks fantastic. We love how light and ‘friendly’ it is. It’s perfect, well done”
Steven Dignall | Director of External Relations, The Glasgow Academy
