Van National are a quality used van retailer based in Staffordshire. In 2021 they wanted to extend their reach to a 50 mile radius of their site, and target surrounding areas such as Birmingham Derby, Nottingham and Manchester.
They felt that they we’re perceived as a Staffordshire business, and wanted to re-enforce the “national” service they can provide, especially online, and be known more as a national, rather than local brand.
They also wanted to promote the next day van delivery service they provide.
By using a recognised celebrity voice, in this case Shane Richie, we were able to create commercials that had a more “national” sound. As well as trust and credibility, Shane’s comedic and irreverent persona also enabled us to have fun with the brand, and produce humorous, relevant commercials that really stand out in the breaks they are featured.