Creating a better brand for a better day
The Brief
We were asked to bring wellbeing content business ‘Wellbetter’ to life ahead of their global launch. Our brief was to create a robust brand strategy, and a fun, flexible brand identity that worked on for every touchpoint.
The Insight
‘Wellbeing’ often feels like a cliched club for the already converted. There’s a gap in the market for content that’s relatable and accessible to the masses, not just the yoga fans. There can be a broader definition of what ‘wellbeing’ means.
The Solution
Have a Better Day was our statement of purpose for Wellbetter. A belief that small, happy moments in people’s day can make all the difference to their mental wellbeing. We created a full audio-visual brand, strategy and positioning, and designed a simple, vibrant new content hub at wellbetter.com.
