West Mercia and Warwickshire Police wanted a social and radio campaign to make drivers aware of the risks they take on the road – often without realising it.
We created a fun, engaging and visually striking campaign to bring home the message that when we get behind the wheel, it’s easy to forget who we are. We can all be badly behaved on the road, and we need a reminder to keep our inner road monster in check.
This was a big-scale campaign that took several months to put together. We worked with Second Home Studios, an animation specialist, to bring our vision to life. The campaign included radio and outdoor executions featuring the road monster characters.